Frustrated with your ridiculously unsuccessful and money-draining network marketing business that is going nowhere fast??? Despite the fact that your hugely successful upline told you that all you need to do is get two, who get two, who get two etc, and then you’ll be RICH beyond your WILDEST DREAMS?!?!?! For the millionth time you ask yourself the question, ‘WHY DOESN’T THIS WORK?’

Well, let me tell you why.

Let’s wind the clock back about 50 or 60 years. Swing dancing, World Wars, bowler hats, flouncy dresses, and when a neighbour was a friend.

You got up in the morning and bid a cheery hullo to your neighbours nextdoor AND across the road, went to work while your wife visited her friend four doors down to discuss that new chocolate chip biscuit recipe. You wave to everyone you see on your street because you know them by name, in fact, you know everyone within a 500 ft radius of your home!! That night one of your friends pitches you on this new fantastic idea of a business, network marketing, that just involves you talking to your friends about this amazing product. You fall in love with the product, go and tell everyone you know about it, and because
you are their friend, they’ve never heard anything like this before, and they trust you, they listen. Some of them fall in love with it just like you and the word spreads easily and far. Well, why shouldn’t it? Everyone knows everyone.

Okay, wipe that dreamy smile off your face and let’s come back to reality. Those days are GONE! They are NOT coming back. A gigantic bubble just burst above your head and you are not smiling anymore, but wakeup calls never are nice, are they?

What’s it like now? Well, you could tell me, most people might know their neighbours name, but have no idea about anything else. It’s true for me, haven’t spoken to my neighbours in 3 weeks. I’m a very sociable person, but our societies operate differently now. People have marketing thrown at them all day and every day, from billboards on the streets and buildings, to high-powered radio and TV ads. It’s all thrown out there saying ‘LOOK AT ME! LOOK AT ME! BUY ME!’

People are more skeptical nowadays, they’re used to discarding marketing ploys all day, every day. Most likely they’ve had 5 friends ask them at some point in their lives to join a network marketing company to get rich easily, and they have tried and failed. Just get two, who get two, who get two, and so on, until you have so much money you could buy a small country.

The only thing that is certain in this life, (apart from taxes) is change. You cannot stop it, and you ignore it at your peril. So if it worked 50 years ago, but nowadays 97% of people fail, what does that tell you?

A very smart man once said, “The definition of stupidity is doing the same thing over and over again, and expecting a different result.”

And that, my friend, is the ultra-abbreviated history of network marketing and why making a list of everyone you know and pitching them on your golden, once-in-a-lifetime opportunity does … not … work.

But don’t get me wrong, network marketing is probably the fairest business model of them all. But only if it is approached the proper way, times have changed yes, but now you can call anywhere in the world for a $20 a month, the internet enables to you connect with 1000s, no 100,000s of people in an instant. It is not all doom and gloom for network marketing, you just have to learn what works and do that … then go buy your small country.

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If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you’ll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer’s belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you’re at it you might want to ensure the word springs up in the page’s last paragraphs.

And of course, it’s very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you’re really passionate about. That way, providing you give it a lot of effort you’re bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can’t find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn’t take much, often just changing a few words will give you the right results.

And of, course there’s the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you’ll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

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There are basically two issues to be considered concerning SEO. They are namely on-site and off-site optimization. For on-site optimization, you will need firstly plan the theme and contents of your website so that it is optimized. On the contrary, off-site optimization is something to be done outside your website, one of the most important tasks for off-site optimization will be link building.

There are views that off-site optimization is more important then on-site work. However, I hold a slightly different point of view, you need to optimize your contents and themes for two reasons. First of all you need to tell the search engine your site is on a certain topic or niche. And the second part is that you need to attract real human beings to visit your website. As the end of the day you should bear in mind that you are in fact writing for real people instead of writing for search engines.

Going back to the notion of SEO, you still need to do something to tell search engines what your website is about. There are a few things you will need to consider.

1. Write a good title for each page. This is very important and the titles should contain the keywords of your website. However, you should be put the same word more than once in the title.

2. Write relevant meta tags (keywords and descriptions). Although some of search engines do not take these but there are still some which place certain weights on them. Besides, search engines like Google will display your meta descriptions as the introduction of your website on search results.

3. Write the contents of the web pages such that it contains the keywords. This is very important since search engines will see if your contents are really on the topic. However, my suggestion is that you can just write the contents naturally. You do not need to trick the search engines. If you are really writing something on the niche or topic of our website site. It will certainly contain the keywords. Writing with the keyword density in mind will just make the quality of your contents lower.

4. Update your website from time to time. One of the criteria the search engine rank web pages is the rate of updating. Of course there may be too difficult to update on a daily basis. However, you still have to do it regularly. You need to do it at least twice a month.

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Website owners are constantly looking for new ways to optimise their site and improve search engine rankings. These are possibly two of the most important things to consider when you have a website because this is what is going to get traffic going to your site. Traffic leads to sales which means that without it, you cannot survive.

You could probably come up with 100 different ways of optimising and promoting a website. However, most of them are time consuming and expensive which makes it hard for newcomers and those with a low budget to compete with the billions of other websites available on the Internet.

There are simple methods of getting your website seen however that are low cost as well. The search engine consultants at Web Repair Services have recently launched a free SEO directory to make it easy for Internet users to find the websites they want. The directory consists of different categories of websites so all users have to do is select the category they are looking for and it will come up with relevant sites where they can find what they want.

Not only is this helpful to potential customers but it is a great way for companies to make people aware that their site exists. This is a great way to optimise and promote a website without spending thousands of pounds. It can also be just as effective because at the end of the day the thing any business wants the most is traffic going to their site. If the free SEO directory is pointing people to your site then you could potentially get many more customers you wouldn’t otherwise have had.

As the free SEO directory has been created by professional search engine consultants, you can be assured that you website will be optimised to the best of its ability. This will no doubt help to increase the number of customers you are getting visiting your site every day.

It is hardly surprising that many different websites are using web directories because they are simple yet effective. Just like any company would have their details listed in the yellow pages, everyone should have their details listed on a free SEO directory.

This is especially important in a day and age where more and more people are using the internet to find out all the information they need. Few people rely on old - fashioned methods of finding information which means it’s more important than ever to use modern methods of promotion such as web directories.

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If you plan currently various steps you can take to improve the flow of traffic on your website, you can consider the pros and cons of custom SEO. Wondering whether personalized SEO worth the extra cost. Thanks to this article, you will be presented with some of the major advantages and disadvantages associated with custom SEO so you can be able to determine whether or not it is justified.

The reality is that for the search engine optimisation to be more effective, it needs to be tailored to the specific needs, goals and needs of your website venue. While more generalized and non-specific SEO efforts can increase (at least to some extent moderate) traffic to your site, efforts widespread SEO simply will never be as effective as custom SEO. Therefore, when all is said and done, all personalized SEO may cost more initially, the bottom line is that custom SEO will save you money over time and will actually increase traffic to your website. It goes without saying that in the vast majority of cases, the increase in traffic translates into higher revenues and profits.

Finally, you can customize SEO be better assured that you are not working violate the rules and regulations set by the operators of search engines on the appropriate SEO efforts. Violation of these rules can have very serious consequences, including being banned from search engines forever.

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