As someone who’s been around the block 10 times with websites, I can tell you unequivocally the BEST solution for totally professional, VERY CHEAP, and totally user friendly (able to be edited by you, online without having to know anything about code) is Wordpress.

You can use Wordpress as a blogging software, or you can use it as your website templates, and it’s totally free and very Search Engine friendly.

After wasting thousands on websites in the past I finally got smart and here’s what I did and here’s what you should do as well.

3 Steps To Fast, Easy and User Friendly Insurance Websites

1. Go to rentacoder.com, put up a bid for a web designer from the Philippines to install a wordpress blog on your site.

Bid for less than $50 bucks.

You can open up the search for more countries, but I’ve had nothing but good results working with Philipino dudes. Working with clowns from other countries has been a nightmare. ( Avoid India at all costs).

2. Then search google for “wordpress templates” and you can find some awesome, free and professional templates for your use.

3. Choose your coder and template, and there, you’ve got a site up in no time flat.

This is the BEST website solution that exists on the market today, especially for guys like us who aren’t web geeks.

Remember to create an opt in box on your landing page so you are sure to capture your prospects information when they land.

A website should be used for one thing and one thing only: That is to capture contact information from your visitors. That is obviously what we want, a lead to sell our insurance to.

So how do you do it?

The simplest way is to offer something of value to them. A CD is still a great tool to use as a lead generator. Offer an audio cd on “How to Avoid Wasting Money on Your Insurance.” if they input their information in on your site, and BINGO, you’ve got a new lead.

You can use aweber.com to follow up via email, they are cheap, only 20 bucks a month for email autoresponders, and they do a great job.

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IF YOU ARE LUCKY your prospect might bypass a few bland words. Changing your very common bland words can be enough for your entire message to be read. When there are numerous ones, you exceed the dangerous point, and your prospect terminates reading your message.

HERE ARE THE 35 BLAND WORDS, FOLLOWED BY MORE INTERESTING SUBSTITUTES

1. KNOW -recognize, indentify, distinguish, realize, experience

2. MANY -numerous, countless, several, various, loads of, a lot of

3. MUCH -greatly, a lot, a great deal, to a large extent

4. GOOD -excellent, respectable, worthy, superior, quality ,lovely, delightful, pleasant, enjoyable

5. OFTEN -frequently, time and again, .repeatedly, habitually

6. WANT -desire, fancy, crave, covet, need, intend, choose

7, CALL -label, describe, identify, term, name

8. NICE -pleasant, good, kind, polite, fine

9. SEE -observe, notice, witness, spot, distinguish, picture

10. LOOK-seem, appear, give the impression of,

11 OUT -away, not in, absent, not available, elsewhere

12. SMALL -tiny, little, minor, insignificant, undersized

13 ANSWER -reply, respond, react, response, fulfill

14 CHOICE -option, alternative, pick, preference

15 START -create, begin, establish, pioneer, initiate

16 HIGH -tall, elevated, soaring, towering, far from the ground

17 SEND -launch, fire, throw, mail, forward,

18 BEST –top, finest, greatest, unsurpassed, excellent

19 PAY -wage, salary, fee, compensation, reimbursement, earnings

20 TOTAL -entire, whole, full, overall, complete, full amount

21 HEAR -find out, understand, listen, pay attention to

22.SOUND -crash, jingle, swish, clatter, thud, noise

23. REVIEW -evaluate, appraise, assess. examine, study, look at

24. FIRST -initial, primary, original, to start with, key, essential

25 TIME -occasion, instance, moment, point, period, stage, phase

26 OPEN -undo, release, begin, start, unlock, unfasten

27. PUT –place, set, lay, position, situate, leave

28.UNDERSTAND -comprehend, know, appreciate, recognize, realize

29. FOLLOW -pursue, go after, ensue, stick to

30. REACH -contact, arrive at, access, connect, make contact with, attain

31 BEFORE-earlier, previously, already, ahead of, sooner then

32 DESCRIPTION -report, explanation, sketch, portrayal, account

33 OFFER -bid, propose, suggest, agreement, submit

34 DIRECT -straight, non-stop, express, target, aim, as the crow flies

35 MADE -complete, ended, prepared, finished

DON’T FORGET TO ADD SOME POWER WORDS. Words like, unbelievable, incredible, outstanding, super, magnificent, and charming provide an extra boost.

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Why should you be selling more insurance now in spite of all the bum news outside your control? You should be selling more now exactly because of all those things that are outside of your control, and outside of your prospect’s and client’s control. People are people.

Even during the great depression people still fell in love and got married, had children, had medical needs, and died. When you can help people do these things well, when you can make those things easier you have opportunities. You have better opportunities now because of the very things that everyone is talking about.

The first step to selling more insurance is talking about what you can do for people not talking to them in terms of insurance products. Rather you must be talking about the outcomes people want in terms of the things your prospects are already talking about. You want to focus on an existing desire you don’t want to try and create a desire where one doesn’t already exist.

Use high gas prices and concern for the environment to your advantage. Make it easier for prospects and clients to do business with you without either of you having to drive to do it. How can you change the way you do business to better serve your clients?

Taxes are something everyone worries about. Nearly everyone feels their tax burden is greater than it should be. Is there a way for you to provide a tax reduction along with the outcome your prospects want?

Young adults will still attend college. The elderly who can’t take care of their daily activities for living will still go to nursing homes. What can you do to minimize these costs? What can you do to protect assets?

There are still people with large amounts of liquid assets. Do you have high-yielding alternatives? Do those alternatives decrease taxes? Do those alternatives provide for a stable retirement income?

You know what happens when people get scared? They have a strong desire to regain control of their future. One of the ways they seek to regain this control is through education.

That opens the door for you to provide that education. When you become the source of knowledge rather than a sales person you put yourself in a position to sell more insurance with less effort than you’ve probably ever experienced.

Some of the people in your market are facing home foreclosures. Can you reduce the financial damage?

No man is an island. Who can you partner with to form a complete solution to the problems facing your prospects?

People are mad about high gas prices, their mad about rising taxes, and their mad about inadequate medical coverage. Get mad with them, and show them how to strike back. Show them how to be the victor not the victim.

When you know how to put yourself in your prospect’s shoes and speak to them about what they want to hear you’ll sell more insurance. They’ll even reach out and contact you because you now have something they want. They’ll never want an insurance product, but they’ll always want to get what they want. Find out how you can make this happen for you by checking out the book below.

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If you’re a new producer you’re all hyped up about how you’re going to earn over $100,000 this year. You know almost nothing about what you’re selling. And, you don’t have a clue who you’re going to sell it to beyond your list of 100.

If you do what the insurance industry tells you to do industry statistics indicate you’re doomed. The average new producer might sell $20,000 in year one and about half-way through year two they realize they’re up a creek without a paddle. So if you want to earn that $100,000 you have visions of, realize now you aren’t likely to do it doing what you’re told to do.

Your district sales manager doesn’t have a clue how to actually help you produce results other than to tell you to do stupid things like make more cold calls. You’d be shocked to learn how much insurance some of the top producers are actually selling, and not in a positive way. And beyond helping you get your license you’re on your own.

I know this is probably like a slap in the face for some of you, and some of you may think I don’t know what I’m talking about. I shouldn’t know what I’m talking about either because I’ve never sold or even attempted to sell insurance in my life. Unfortunately, I’ve learned these harsh facts through my clients. And LIMRA provides the solid data that validates that these are the facts.

Actually this is all good news for you because you don’t have to make the mistakes that will cause you to fail out of the business in less than two years like at least 85% of the new agents entering the business. You can use your resources wisely, and develop a solid business from the start rather than trying to make a failing business survive. There’s a very simple reason the current industry practices don’t work.

You and the insurance company you work with have different objectives. In a sense the insurance company is no different than a manufacturer the main concern for both is selling more widgets. The insurance industries widgets are policies, but all they care about is selling more policies and collecting more premiums.

Their focus is product, product, product. The big problem is your clients don’t care about products. They care about problems, results, and outcomes. And they don’t want to buy products.

So the industry trains you to go out and talk product speak following the pitch they force you to memorize, and you fall flat on your face. Why? This is supposed to be a killer pitch that people absolutely can’t resist.

You and your prospect are talking completely different languages and, not only don’t they care what you’re saying, they don’t want to care. You can’t win. You’re doomed before you ever start.

You have the exact same problem the poor dude trying to sell Amway has. The Amway company is all about selling boxes of soap. The Amway dude bought into the idea of having their own business. And the customer thinks they can buy soap anywhere anytime, and they aren’t interested in buying soap especially expensive soap sold door to door.

I hope you see the direct analogy because even though you may think what you’re doing is so much more valuable than selling soap it isn’t to the people you’re trying to sell to. They can buy insurance anywhere anytime. They don’t need to buy it from you. They’ve never once woke up in the middle of the night in a cold sweat wondering how they’re going to make it until morning when they can go out and buy insurance.

So here’s the first thing you should do. Make it your number one priority. Pick one and only one very specific group of people you’re going to sell to. Don’t shrug that off because it’s the key to your success.

Don’t make this choice lightly either. Consider how many people there are like that in your market. Only choose groups where you have opportunities to connect with them. Otherwise you won’t exist in their world.

The next most important thing for you to do is find out the three most important things they already want, and are actively looking for a solution to.

Knowing the intricate details of policies isn’t important it won’t make you any money and you can’t do anything with that knowledge until you have someone to sell to, and a clear reason why they need you. Then and only then are policies and policy details important.

Learn more about how to get all the highly qualified prospects you want below.

Yes, now you can discover the “7 Secrets Top Producers Know

Read the book on How to Get All the Highly Qualified Leads You Want

Increase Sales Coach Gets Results Sales Training Can’t BECAUSE it’s never just a sales issue

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I guarantee this insurance marketing tip is one of the most over looked insurance marketing tips for Auto Insurance agents, Health Insurance as well as Life insurance agents. In fact, all insurance agents would benefit greatly from this one extremely effective insurance marketing strategy.

The strategy is called using guarantees. Now before you have the typical insurance agent knee jerk response and say that you can not use guarantees I would say just hear me out because you could be missing out on one of the easiest and most effective ways to differentiate your insurance marketing.

First, let me address the skeptics. I understand your skepticism because I know that you can not guarantee your coverages and policies etc. other than what the company you are representing allows, but that is not the guarantees that I am referring to.

I am referring to separating yourself from the crowd by making a guarantee to provide something of value that your customers really want in addition to whatever product you are providing. Because the reality is it, you are hand cuffed by the benefits provided by the carrier you are selling so if you choose to compare coverages oft times you are literally competing against the very same limits and could even be the very same company. So what do you do? Here are a few things you could do.

You could offer guarantees that your competition does not offer. For example, you could guarantee the phone will be answered in 3 rings or less or else they get a gift (gift within the rules and regulations according to the state where you are selling) You could guarantee a hot cup of coffee is always waiting for your client when they visit your office. You could guarantee to always answer the phone with a smiling welcome voice. You could guarantee a same day returned phone call on a pressing question or issue. You may not have the answer, but you can give a status update. Insurance agents could also guarantee an offer to review coverages. Even stating the obvious can provide value to your clients such as a guarantee of having licensed professional office representatives.

And the agent that stakes out their guarantee first can and should use their guarantee as a positioning statement that separates themselves in their local market from their piers. For example, an agent could combine guarantees such as the ones stated above and then lay claim to being the areas first and only agent to provide these guarantees. Of course there will be copycats, but your marketing then has the ammunition to state how your services are so good the competition is trying to copy you!

Auto insurance agents, Life insurance agents and of health insurance agent can and should all be using this proven strategy to help get insurance leads and make insurance sales. I guarantee if you try hard enough you could think of even more guarantees!

I hope you find this insurance marketing tip is helpful and it sparks ideas to help you guarantee a growing insurance agency.

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